Search Engine Marketing.

Introduction.

Search engine marketing can be defined as the process of web promotion through increasing its visibility and online presence on search engine results. This can be done through optimization and advertisements such as paid inclusions and paid placement. Search engine marketing is an umbrella that covers two wide areas in promoting a website. The two areas under SEM are gaining website traffic through unpaid/free SEO efforts and getting traffic through paid per click search engine advertising. Search engine optimization is helpful in rewriting website content so as to achieve high rankings on search engine results. Paid search engine advertising only concentrates on paid components of website marketing.

(A). Search engine optimization).

There are a million of websites on the internet and all aimed at gaining more traffic. Search engine optimization is a technique that helps search engines to rank your website among the top search engine results. A clear definition is that SEO helps to drive traffic to your website. Optimizing your sites through the use of quality links and powerful content will boost your ranking in search engine results. When creating your website it is necessary to understand that quality links and not quantity will help gain more traffic. Many people opt to place 10 t0 15 links on their websites other than more than 1000 links of which will not be of any help. When looking for links, there are those SEO companies that offer a set of links at a certain fee. Ensure to be careful as some of these companies is spammers. The links will only make your site invisible online. Therefore, it is advisable to seek out links from other notable sites available online. Great sites do not like to linked to poor sites so it is vital to get your site to something worth linking. Choose keywords depending on the common words that people use to search your products online.

How search engine works.

It is particularly vital to learn and understand how search engines works. The basic truth is that search engines are not humans and that they are text driven. Search engines crawl website reading the detailed content of the site to find and get ideas on what the site is all about. Understanding how search engines work will helps in creating strong links and content for your website.

(B). Paid search engine advertising.

This method of website marketing is where by a search engine company charges a certain fee for the inclusion of your website in search engine results page. This method can also be referred to as sponsored listings, paid per click or cost per click. This service is commonly provided by search engine companies notably Google. As a website owner, you purchase ads from search engine companies which are place or linked to your site to help in driving more traffic.

The fee charged covers an annual subscription per webpage which is catalogued automatically on a regular basis. The fee structure provided acts as a filter to superfluous submissions and also helps in generating revenue.

How to increase website traffic.

There are many options available that can be used to increase traffic to your website. There are those that will cost money while some will not. To drive more traffic to your website, there are only three basic steps that should be done. The steps are the use of search engine optimation, building of quality links and getting help from reputable and legitimate companies at a reasonable fee. This steps are essential in improving the quality of your sites and building a strong online presence.

(1). Ensure to keep and improve on the quality of the content on your site. Users tend to go for the best information that would be of help in achieving or solving what they want.

(2). Have a fully functioning and running website with no breakdowns. Your tags must in their rightful place and links should not be broken.

(3). Add videos and photos on your site to help supplement your website content. The videos should be relevant and informative to your visitors.

(4). Take advantage of social media to get more traffic to your site. Create compelling posts that would attract people to comment on your updates and follow you.

How to advertise your business.

Advertising your business online provides the best way for your company to reach many customers. Many business assume that creating a website will help get more traffic. It needs some efforts to advertise your business and make high sales. Below are five ways that can be used in advertising your business:

(1). Develop a perfect branding strategy.

Give detailed information that you need the customers to know a bout your products, services or company. The internet provide a perfect customer base thus it is wise to utilize potential customers in your campaigns. Make use of your logo and trademark to boost your advertisement.

(2). Create your business blog.

A blog is highly vital to any growing business as it acts as an instant press release to your customers. Create perfect blog and ensure that updated are scheduled for a certain time. Include pertinent information about your company, profiles of employees, upcoming events and any other information.

(3).Take advantage of social media.

Social media provide a platform for companies to showcase their business. Use of social media for business is free and can be linked to your blog or website. Ensure to post compelling updates to gain more followers. Having many followers means that many people have an interest in you thus helps to increase website traffic.

(4). Website optimization.

Ensure that to use specific keywords on your website to improve its visibility in search engine results. This will boost your online presence and boost your web traffic. Users tend to go for the top results when searching the web. Top search engine ranking will certainly boost your traffic.

(5).Place targeted ads on strategic and vital locations.

Placing ads on principal and notable websites will help propel interest in your business. These ads should be linked to your website or social media pages. Google ad sense offers the best services in placing of ads. These ads are usually bought on per click basis meaning that you only pay when somebody visits the ad.